Research exploring voters’ perceptions about physicians as candidates running for elected office
In 2022 the AMPAC Board of Directors commissioned Public Opinion Strategies to conduct in-depth qualitative and quantitative research on voters’ perceptions about physicians as candidates running for elected office. Similar research on this topic was conducted in 2013.
The research objectives included:
- Explore perceptions about physicians as candidates running for elected office.
- Identify strengths and potential challenges.
- Explore how, if at all, attitudes have shifted since 2013 when AMPAC conducted similar research.
- Explore messages and attributes that resonate most with voters.
- Identify how physician candidates may better position themselves to run for elected office.
The research consisted of:
- Four in-person focus groups of N=36 registered voters segmented by party, October 17 (Phoenix, AZ) & October 25 (Milwaukee, WI), 2022
- A national online bulletin board discussion group of N=26 registered voters, November 1-3, 2022
- A national online survey of N=1,001 registered voters (+/- 3.5% confidence interval), December 1-7, 2022